I AM: designed for men and women of today, it addresses Generation Z and Millennials, to high school, college students and young professionals, to fashion victims, globetrotters, vintage lovers and high-tech enthusiasts. To who love breaking rules. To who never hides but shows off. To who love sharing thoughts and feelings on socials. To who after watching a video on YouTube, and posting an Instagram story, look for the right outfit on Pinterest. To who love discovering the world every day with passion and energy. To those who enjoy life at affordable costs.